體驗式廣告 Tryvertising

　　當你入住了一個酒店，卻發現自己沒有帶洗漱用品，也沒有帶上自己心愛的刮胡刀，正在六神無主之際，猛然間發現酒店里放著某知名品牌的試用產品，你是否會有點慶幸和欣喜，并且馬上選用這個你以前從來都沒有用過的品牌呢？這就是“Try”與“Advertising”相結合的Tryvertising營銷手段。

　　Tryvertising essentially takes product placement to the real world, integrating products into the daily life of consumers so they can make up their minds based on their actual experience with the products.

　　體驗式廣告讓植入式廣告走進現實生活，通過把產品融入到顧客的日常生活，使顧客根據他們的實際體驗決定購買。

　　For example, Gillette distributed their new Brush-Ups teeth wipes for several months to KLM Airlines passengers after their in-flight meals. In Germany, 60 Etap budget hotels are furnished with an IKEA room.

　　舉例來說，荷蘭皇家航空公司的乘客享用完飛機餐之后，都能得到吉列公司免費發放的新擦牙布。在德國，60家Etap經濟型酒店中有宜家家居客房。