Shrinkflation 縮水式通脹
地道英語 Shrinkflation 縮水式通脹
Play audio file 內(nèi)容簡介 單詞 inflation 的意思是“通貨膨脹”，那么什么是“shrinkflation”? Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 在節(jié)目中以一包薯片為例，給大家分析現(xiàn)如今常見的“shrinkflation 縮水式通脹”現(xiàn)象。
文字稿 （關(guān)于臺(tái)詞的備注: 請注意這不是廣播節(jié)目的逐字稿件。本文稿可能沒有體現(xiàn)錄制、編輯過程中對節(jié)目做出的改變。）
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Hello, I'm Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob.
Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei
大家好，歡迎收聽《地道英語》。我是馮菲菲。Hold on… Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob, are you eating?!
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I am. Would you like a crisp? They're cheese and onion flavour.
Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei
Oh, go on then – I see you've eaten most of them, but I'll have the last one, shall I?
Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob
Actually, Fefei, there weren't many crisps to start with. It's this 'shrinkflation'.
Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei
Hmm! 現(xiàn)在的薯片包裝，一袋里沒有幾片，Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 說這都是因?yàn)?shrinkflation。Shrinkflation 是 inflation 的反義詞，表示“縮水式通貨膨脹”。
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That's correct. Inflation is where prices rise or the size of things get bigger, they inflate, like a balloon. But with shrinkflation things get smaller – but not the physical size of things, it's the quantity of something.
Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei">Feifei
是的，也就是說一包薯片的外包裝雖然沒有變化，但里面裝的薯片和以往比卻少了。“縮水式通貨膨脹”簡稱“縮水式通脹”描述事物的數(shù)量、分量減少。
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Yes. Let's hear some examples of other people using the word 'shrinkflation'.
Examples
I paid the same price for this chocolate bar as I always have but when I unwrapped it, it was smaller. I guess that's shrinkflation!
It appears lots of brands are practising shrinkflation these days, probably to cut costs and maximise their profits.
I don't believe it! There used to be 20 biscuits in the packet but now shrinkflation means there are only 16!
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單詞 shrinkflation“縮水式通脹”是一個(gè)用來描述貨物數(shù)量減少的經(jīng)濟(jì)現(xiàn)象。Why does this happen, Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob?
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It's a marketing trick. It's so a manufacturer does not put up the price of a product but just reduces the cost of making it by putting less inside. But we think we're getting the same amount.
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Shrinkflation 這個(gè)經(jīng)濟(jì)現(xiàn)象近些年比較常見 – 很多生產(chǎn)商和制造商在面臨成本上升時(shí)通過“減量不加價(jià)”的隱性加價(jià)手段希望消費(fèi)者繼續(xù)購買他們的產(chǎn)品。That's very clever! It's the same these days with chocolate bars, packets of cereals…
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… and BBC Learning English programmes.
Feifei">Feifei">Feifei">Feifei
What?
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Yes, even this programme is affected by shrinkflation – there's less in it. Even though our listeners might think they're getting the same amount. So, come on, it's time to go.
Feifei
Really? I think this programme seems to go on for longer than ever.
Both
Bye!
Rob
Would you like another crisp?
地道英語 Shrinkflation 縮水式通脹
Play audio file 內(nèi)容簡介 單詞 inflation 的意思是“通貨膨脹”，那么什么是“shrinkflation”? Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 在節(jié)目中以一包薯片為例，給大家分析現(xiàn)如今常見的“shrinkflation 縮水式通脹”現(xiàn)象。
文字稿 （關(guān)于臺(tái)詞的備注: 請注意這不是廣播節(jié)目的逐字稿件。本文稿可能沒有體現(xiàn)錄制、編輯過程中對節(jié)目做出的改變。）
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大家好，歡迎收聽《地道英語》。我是馮菲菲。Hold on… Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob, are you eating?!
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I am. Would you like a crisp? They're cheese and onion flavour.
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Oh, go on then – I see you've eaten most of them, but I'll have the last one, shall I?
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Actually, Fefei, there weren't many crisps to start with. It's this 'shrinkflation'.
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Hmm! 現(xiàn)在的薯片包裝，一袋里沒有幾片，Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 說這都是因?yàn)?shrinkflation。Shrinkflation 是 inflation 的反義詞，表示“縮水式通貨膨脹”。
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That's correct. Inflation is where prices rise or the size of things get bigger, they inflate, like a balloon. But with shrinkflation things get smaller – but not the physical size of things, it's the quantity of something.
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是的，也就是說一包薯片的外包裝雖然沒有變化，但里面裝的薯片和以往比卻少了。“縮水式通貨膨脹”簡稱“縮水式通脹”描述事物的數(shù)量、分量減少。
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Yes. Let's hear some examples of other people using the word 'shrinkflation'.
Examples
I paid the same price for this chocolate bar as I always have but when I unwrapped it, it was smaller. I guess that's shrinkflation!
It appears lots of brands are practising shrinkflation these days, probably to cut costs and maximise their profits.
I don't believe it! There used to be 20 biscuits in the packet but now shrinkflation means there are only 16!
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單詞 shrinkflation“縮水式通脹”是一個(gè)用來描述貨物數(shù)量減少的經(jīng)濟(jì)現(xiàn)象。Why does this happen, Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob?
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It's a marketing trick. It's so a manufacturer does not put up the price of a product but just reduces the cost of making it by putting less inside. But we think we're getting the same amount.
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Shrinkflation 這個(gè)經(jīng)濟(jì)現(xiàn)象近些年比較常見 – 很多生產(chǎn)商和制造商在面臨成本上升時(shí)通過“減量不加價(jià)”的隱性加價(jià)手段希望消費(fèi)者繼續(xù)購買他們的產(chǎn)品。That's very clever! It's the same these days with chocolate bars, packets of cereals…
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… and BBC Learning English programmes.
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What?
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Yes, even this programme is affected by shrinkflation – there's less in it. Even though our listeners might think they're getting the same amount. So, come on, it's time to go.
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Really? I think this programme seems to go on for longer than ever.
Both
Bye!
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Would you like another crisp?
